Digitization benefits most sectors by transforming their core processes and systems. Morocco's real estate sector, like many other businesses, has begun to adopt digital technology for its operational activities and (almost) all of its operations. People are abandoning conventional methods in favor of digital tools for reasons of convenience. As a result, the digital transformation of real estate is accelerating at a rapid pace.
Customers will make the final decision to buy a property after seeing it in person. However, potential investors and buyers are likely to carry out extensive research before visiting the sales office of any real estate project. Therefore, it's ideal for a property developer to have a strong online presence. Buyers often tend to browse and search for properties to rent, sell and buy via Google, social networks or use an app that allows them to easily obtain information at their fingertips.
Let's take a look at some of the ways we're helping to transform the real estate industry:
Purchasing begins with a simple search
These days, people have become smart enough to research online before making a purchasing decision, and real estate is no different. Consumers start searching online to buy, sell or rent real estate. Real estate apps and websites enable buyers and sellers to make direct contact. Digital transformation is a great way to strengthen your real estate business while communicating with your prospects in an easy and effective way.
Interactive modeling
Building data modeling (BDM) is undeniably transforming the way real estate projects are carried out. It helps you complete the entire project, from design to optimization, by managing the lifecycle of any building using digital technology. MDB is intelligent software based on a 3D model that provides construction, architecture and engineering professionals with the knowledge and tools they need to plan, design, construct and manage buildings. It also enables them to optimize the use of available space and the location of related equipment.
Virtual and augmented reality
The two immersive technologies, augmented reality (AR,still not really present in Morocco) and virtual reality (VR), are revolutionizing the real estate sector by offering sellers, buyers and agents unrivalled convenience and experiences. They enable potential buyers to visit properties virtually without actually being there. 3D renderings enable a 360-degree visit of the property from the customer's phone, anytime, anywhere, to discover the final product.
Social networking, the trend for 2021
In today's age, potential tenants and buyers are active on social media and other digital channels to keep abreast of real estate updates. You need to promote or market all your real estate properties on the right channels. Social networks allow you to filter your target audience at the most exceptional level.
AI-powered digitization, the future of real estate
Artificial intelligence (AI) allows you to filter your audience by analyzing data, enabling you to make decisions even better than humans. Investors will leverage AI algorithms to find insights into real estate market trends and improve business areas including marketing and finance.