Marrakech is no longer just the “ochre city” of city-breaks and riad weekends. Over the past fifteen years, it has established itself as one of Morocco's key territories for high-end real estate: prestigious villas in the Palmeraie, contemporary apartments in Guéliz, renovated riads in the medina, gated residences on the roads to Ourika or Fès....

Digitization benefits most sectors by transforming their core processes and systems. The real estate sector in Morocco, like many other businesses, has begun to adopt digital technology for its operational activities and (almost) all of its operations. People are abandoning conventional methods in favor of digital tools for more efficient...